Simple, honest pricing

Start free. No credit card required. Upgrade when you want the full experience.

Free

£0/mo

Forever free — no time limit.

  • Barcode scanning & food logging
  • Manual meal entry
  • Daily calorie & macro tracking
  • Progress charts
  • Recipe browsing (limited)
  • Mr. Bite (limited messages/day)
Most popular

Pro

£4.99/mo

Billed monthly. Cancel anytime.

  • Everything in Free
  • Unlimited AI meal plan generation
  • Unlimited Mr. Bite conversations
  • Full recipe library access
  • Smart shopping list
  • Meal-prep planning mode
  • Advanced nutrition breakdowns
  • Priority support

Prices shown in GBP. Local pricing may apply based on your region.

Frequently asked questions

Is BITE really free to start?
Yes. Download the app and start logging, scanning, and tracking at no cost. Free accounts have a generous daily limit on Mr. Bite messages and can browse a selection of recipes.
What payment methods do you accept?
We accept all major credit and debit cards, Apple Pay, and Google Pay through our secure payment provider.
Can I cancel anytime?
Absolutely. Cancel from inside the app or your account settings at any time. You keep Pro access until the end of the billing period.
Is there a family or team plan?
Not yet, but it's on our roadmap. If you're interested, let us know via the Contact page — it helps us prioritise.
Do you offer refunds?
If you run into any issues within 7 days of subscribing, get in touch and we'll make it right.